INTERACTIVE MARKETING

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Today, non-profits and corporations alike are faced with an environment of constant change, but also have more opportunities than ever before to reach and engage customers. Emerging channels are giving organizations unprecedented opportunity through social outlets that are highly personable. Those who continue to use “marketing as usual” by pushing information to untargeted and unwanted consumers will be tuned out. To adapt effectively to the challenges posed by this changing landscape, organizations need to shift away from these approaches and adopt an interactive marketing approach and engage the customer in an interactive dialog.

Interactive Services include: