DAVE “HAMMER” SCHULTZ WINE

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NHL ALUMNI SIGNATURE WINE SERIES™ - DAVE “HAMMER” SCHULTZ
 
During the second year of the NHL Alumni Signature Wine Series™, we developed a second limited edition wine label specifically for Dave Schultz.  Dave’s “Hammer” label, which appeared on both Chardonnay and Cabernet Sauvignon, was extremely well-received in the marketplace.
 
The idea behind Dave’s “Hammer” label was to test the market with direct association to a specific player and a different label style.  We incorporated new design elements including brand and team associations with the use of color, and created a ‘player logo’.  The idea and Dave’s label have been very successful and his wine continues to sell all over Pennsylvania.