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NHL ALUMNI WINE SERIES
NHL ALUMNI SIGNATURE WINE SERIES™
Artemis Sports Group provided complete product development and program consulting for the NHL Alumni Signature Wine Series™. The result of a collaboration between Artemis Sports Group, the NHL Alumni Association and several prestigious NHL alumni, the NHL Alumni Signature Wine Series™ is a private label wine program developed exclusively for the NHL Alumni Association. The wine series was launched in January of 2008 at the NHL All-Star Game in Atlanta and included 15 different labels all bearing a gold-relief likeness of 14 of hockey’s greatest legends:
|Gordie Howe||Bobby Hull|
|Ted Lindsay||Tony Esposito|
|Bob Clarke||Rod Gilbert|
|Dave Schultz||Mike Richter|
|Rob Ray||Doug Gilmour|
|Pat LaFontaine||Darryl Sittler|
|Clark Gilles||Wendel Clark|
Distribution for the wine program spanned 5 different U.S. markets (Illinois, Michigan, Pennsylvania, New Jersey and New York) and the entire province of Ontario, Canada.
In keeping with our mission to help charitable organizations, a portion of the net proceeds from every bottle sold was donated to the NHL Alumni Association’s “Hockey’s Greatest Family Find” which helps bring together former players to support charitable causes, assist former players in life after hockey and generally promote the game of hockey.
We worked closely with the NHL Alumni in endorsement and cross-promotion efforts. We coordinated bottle signings and wine events from Chicago to Atlantic City. Working in conjunction with the NHL Alumni and the local teams, we created national and international exposure for the product.
To learn more about the wine program, please visit our NHL Alumni Signature Series™ website at www.alumniwineseries.com.