Artemis Sports Group is pleased to announce the launch of its new website. As most of us...
CAUSE MARKETING
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Cause marketing, also referred to as cause-related marketing, corporate responsibility, corporate philanthropy, and corporate social responsibility, are all public relations practices that link for-profits with non-profits for mutual benefit. The non-profits benefit from cause awareness and media relations, while the corporation receives visibility that results in goodwill, positive employee relations, customer loyalty and sales.
Embracing a cause makes good business sense. Nothing builds brand devotion among today’s increasingly hard-to-please consumers like a company’s proven commitment to a worthy cause. In fact, most people prefer to do business with a company that stands for something beyond profits.
Cause-related marketing can become a cornerstone of your marketing plan. Your cause-related marketing activities should highlight your company’s reputation within your target market. Cause marketing can positively differentiate your company from your competitors and provide an edge that delivers other tangible benefits, including:
- Increased visibility and sales
- Improved customer loyalty
- Enhanced company image
- A media relations advantage
By selecting a charity or cause you are passionate about, cause-related marketing can be emotionally and economically rewarding. It is a way to build a business that parallels your personal and corporate values and beliefs. If your cause also resonates with your target audience, your activities will create tremendous goodwill and media attention.
Fact: Cause-related Marketing Builds Customer Loyalty and Good Will.
